AiQ Syertial

Working with Synertial, a leader in motion capture technology, I’ve had the opportunity to produce photo and video content that not only showcases their innovative products but also tells the story of their impact across industries.

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My process starts with research and collaboration. I take the time to understand Synertial’s goals, their target audience, and the unique features of their technology. Pre-production involves detailed planning to ensure every shot highlights the precision and adaptability of their motion capture systems.

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On shoot days, I focus on capturing dynamic visuals that bring their technology to life, whether that’s filming the intricate movements tracked by their system or photographing the equipment in action. Post-production is where the magic comes together, editing footage to emphasise the seamless performance of their products while maintaining a clean, professional aesthetic that aligns with their brand.

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The final content isn’t just about showing a product; it’s about demonstrating how Synertial’s innovations solve real-world problems and drive creativity in fields like sport, film, and art. These visuals enhance their marketing efforts, strengthen their brand identity, and create a deeper connection with their audience.

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Through this collaboration, I’m proud to help Synertial stand out in a competitive industry, amplifying their story with compelling visuals that resonate.